Many fitness centers offer nothing more than a few treadmills and an old television, but the right mix of fitness equipment can differentiate one multifamily community from its competitors. The newest and trendiest equipment can attract residents, improving occupancy and creating an opportunity to raise rental rates. “We consider our fitness centers as marketing tools,” says Julie D. Schoenbachler, a portfolio manager with The Bascom Group, an Irvine, Calif.-based multifamily owner and manager.
Nearly 40 years have passed since the treadmill was introduced, and today more than $3 billion of fitness equipment is purchased annually. While treadmills, reclining bikes, and elliptical trainers continue to be the most common fitness equipment, the most popular pieces are smarter and more intuitive, offering customized exercise programs, monitoring technologies, and interactive, integrated elements such as televisions or video games.
Additionally, fitness equipment that provides “functional fitness training” or “mind-body exercise” is increasingly popular. Functional fitness training exercise mimics natural movements and challenges multiple muscle groups to improve strength and endurance, while mind-body exercise equipment draws from elements of yoga and Pilates, two of the fastest growing health and fitness trends in the United States. LifeFitness' Summit Trainer, for example, combines total body cross-training with climbing steps that simulate a trek through the mountains.
1. MOUNTAIN HIGH: LifeFitness' Summit Trainer offers total body cross-training by simulating full climbing steps with upper body movement. The 26-inch stride length makes it easy to use for even the tallest people. It comes with 17 programs, four goal workouts and six custom workouts and is available with an integrated LCD panel and an attachable EZ-TV. For more information, contact LifeFitness at 800-634-8637 or visit www.us.commercial.lifefitness.com.
2. ROW CONTEST: Concept2 has unveiled the Model E, an indoor rower that offers a full-body, low-impact workout and combines strength training with cardiovascular conditioning. The new model includes a performance monitor equipped with wireless technology that allows users to “link” their rowers together and race each other. For more information, contact Concept2 at 800-245-5676 or visit www.concept2.com.
3. OFF THE WALL: Mind and body work in harmony with Kinesis, a wall-mounted system that allows more than 250 exercises and movements. With its closed loop cable system, tri-dimensional movement and resistance, Kinesis allows users to improve strength, flexibility and balance. For more information, contact TechnoGym USA at 800-804-0952 or visit www.technogymusa.com.
4. WEIGHT A BIT: Universal weight systems tend to start weight resistance at 25 pounds or more, but SmoothFitness' Rio Grande has a starting resistance of only five pounds and increases in small increments. The compact system can accommodate four users at a time. For more information, contact SmoothFitness at 888-211-1611 or visit www.smoothfitness.com.
5. DON'T BE A DUMBBELL: Try the Clubbell, a system that offers three-dimensional muscular development. By swinging clubs of different weights rather than lifting, the Clubbell increases metabolism, releases tension, and strengthens connective tissues in the back, hips, shoulders, elbows, and knees. For more information, contact RMAX International at 678-867-7629 or visit www.rmaxinternational.com.
Jennifer Popovec is a freelance writer in Fort Worth, Texas.
Cool Question Of The Month
Q: How do you choose the right size, equipment, and services for your fitness centers?
A: We look at the type of community that we are building—luxury, garden, or high-rise—and the size of the property. The resident profile also determines the kind of equipment and services that we offer. We constantly think about whether or not the fitness center helps us lease and if it used by residents. Right now, our residents prefer treadmills and elliptical machines versus stair-steppers, which were popular several years ago. We want to bring the luxuries of the large fitness chains to our residents' backyard; therefore, we are adding massage rooms as well as offering the services of personal trainers. For example, the 21-story Metropolitan at Reston Town Center, an upscale rental property in Reston, Va., that opened in December, features both amenities. And, because we want to keep our fitness facilities as up-to-date as possible, after the first few years we budget about $5,000 to $10,000 annually to replace equipment and to freshen the space, including flooring and paint.
Cindy Clare is president of KSI Management, a Centreville,Va.-based multifamily developer and owner.
THE HEAT IS ON: Forget the old saunas that did nothing but make you sweat. The infrared sauna by Key Backyards uses infrared rays to transfer heat energy and directly warm the body. Using the same technology featured in hospitals for newborn incubators, the infrared sauna helps reduce stress, manage pain, and purify and detoxify skin. Additionally, it can aid in weight loss, burning up to 300 calories in a 30-minute session. The saunas, which are constructed of prefabricated walls, can be assembled and disassembled in less than an hour and require no water, special plumbing, or wiring. Different sizes can accommodate two to four people and can fit against walls or in corners. Prices range from $1,999 to $3,999. For more information, contact Keys Backyard at 888-39-RELAX or visit www.keysback-yard.com.