Las Vegas-based developer H.U.E. Lofts is out to prove that there's an art to developing high-rise condominiums–iterally. The developer paid $1.8 million for a half-acre of land that will become a 38-story, 278-condominium project in Las Vegas' redeveloping Art Central area.

"We have the opportunity to put a creative class together to live in an environment that's conducive to the urban, artistic lifestyle," says H.U.E. CEO Eddie Haddad. The first floor will have a 10,000-square-foot art gallery, while each public hallway will host a rotating display of work by national and local artists. The roof will feature sculptures alongside a track, gym, pool, and clubhouse complete with a demonstration kitchen. "We put a kitchen on the roof so residents can invite 16 of their closest friends to witness local chefs at work," Haddad says. "It's all part of the clubhouse experience."

Residents will be treated to mostly two-story lofts featuring 20-foot-tall windows. The view will include the Las Vegas Strip, Nevada mountains, and the $150 million Performing Arts Center now under construction nearby.

RNL Nevada, a subsidiary of RNL Design in Denver, worked with Haddad on the community's modern design. "Its location in Art Central played into the design," says RNL Nevada's principal Tom Wuertz. "We looked at the architecture as a way to make the building a piece of art itself."

Construction is set to start in March 2006 in hopes of finishing 18 months later, Haddad says. The condominiums went on sale in September, with prices ranging from $450,000 to $900,000.

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–Erin Massey