Inside AvalonBay's Three-Brand Strategy

CHIC LIVING: With a modern, sleek look, AvalonBay’s AVA Queen Anne in Seattle is geared for Gen Y.

HOME BASE: AvalonBay features a sense of home at its eaves Foster City property in California.

With Tim Naughton’s ascent to CEO, AvalonBay supercharges a three-tiered segmentation plan for primacy in its markets.

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