Ian Mattingly

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How to Increase Resident Satisfaction, Organically

Dallas-based LumaCorp is big on sincere customer service, meaning it won't incentivize its tenants to leave positive reviews: and yet, it's one of the most well-reviewed companies in the nation. Read more

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6 Ways to Compete With the REITs

Competing with a public REIT can seem impossible. But smaller, more nimble private entrepreneurs can use their size to their advantage. Here are six ways to do just that. Read more

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How to Beat the REITs Part 2: Operations

Public REITs enjoy a cost of capital that smaller private owners can't compete with. But you can offset that advantage by outperforming them operationally. Read more

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