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These three industry giants have reaped the returns of retooling their websites into multitransactional platforms.
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In an increasingly mobile and tech-savvy world, the way property managers adapt to their tenants' needs is constantly evolving. This is especially true when it comes to catering to a younger demographic in the student housing sector. Here are three trends to watch for in student housing:
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Aimco, the seventh biggest apartment owner on last year’s Multifamily Executive Top 50, completed its marketing with the launch of a new website this week. To get the final product, it tapped into examples from hotels, cruise lines, and focus groups.
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Institutional investors are adopting apartment revenue management technologies at increasing rates.
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More than150 multifamily industry sales and operations professionals pinpoint some of the top strategies for utilizing video, social media, and CRM systems in order to improve and refine the multifamily vendor sales channel.
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Apartment operartors are likely to benefit from the proliferation of web-based and software as a service offerings now becoming popular in the industry.
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Chicago-based RentSentinel launches an application to give leasing agents the ability to manage an entire portfolio’s worth of social media sites directly from a single platform.
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The emergence of greater instiutional investor ownership in the apartment sector has necessitated a new breed of balance-sheet aware, technology literate property managers.
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Apartment prospects say that search engines, ILSs and drive-by are their top three sources for finding a new unit.
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Failure to begin energy benchmarking initiatives will result in competitive disadvantages for apartment owners relying on institutional investment partners, lenders, asset and portfolio purchasers, renters, and the general public.