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MFE's annual tech roundtable gets real about big data, business intelligence, and finally giving all that paper the boot.
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The industry has been slow to adopt predictive analytics and data mining, but the possibilities for their uses are endless.
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An online relationship starts well before the lease is signed, and can play a role in whether a renter renews
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Still in its infancy stages, data mining applications are gaining some momentum, but it's been slow.
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The 2012 MFE Award winner for Project of the Year: Marketing and Advertising
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Here's how to attract social media-savvy Gen Y to your property.
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When it comes to marketing to Gen Y, it’s all about community—both online and in your own backyard
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AvalonBay unveiled plans for AVA H Street at this year's Multifamily Executive Conerence, showing how they built their community around Gen Y renters.
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Property managers can maintain a solid reputation by paying attention to online ratings to better their service.
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For Gen Y renters, the leasing experience starts with social media. Yet, most properties’ basic information does not show up in searches, and they lack pages on Twitter and Facebook. That’s where Lindsay Simms comes in.