It's rock-and-roll tradition. Prior to breaking up, The Beatles ripped it up on the rooftop of Apple Records in 1970. On top of an L.A. liquor store in 1987, it was U2 shooting the music video for "Where the Streets Have No Name" -- and being shut down by police over traffic concerns. Now, New York City-based luxury multifamily developer Gotham Organization is following suit with a series of summer concerts atop Atlas New York, the firm's 48-story marquee apartment building on West 38th Street and 6th Avenue in midtown Manhattan.

Dubbed Open A.I.R. (for Artists In Residence), the series kicked off on May 5th with a performance by Charlotte Sometimes (born Jessica Charlotte Poland), who was celebrating the release of her debut album Waves and the Both of Us by Geffen Records the next day. In attendance were 220 residents of Gotham properties as well as a bevy of established and indy rockers from groups such as Panic at the Disco, Phantom Planet, The Academy Is, Cobra Starship, and The Hims. "Performing on a rooftop that is overlooking the Empire State Building was probably one of the biggest highlights of my life thus far," Poland says. "What an amazing experience. I couldn't think of a better way to celebrate my release."

And Gotham couldn't have asked for a better way to offer its residents the "home" in home entertainment. Although the company has hosted a number of live musical performances on the Atlas rooftop -- including a highly acclaimed gig by British songwriter Carina Round in September 2007 -- this will be the first year of dedicated, biweekly performances that will see tour stops by other up-and-coming bands such as Switches and Lady GaGa.

Kick Off: Charlotte Sometimes' live performance on May 5 kicked off a summer concert series that will be held on the roof of the Gotham Organization's Atlas New York high-rise apartment building. Gotham Organization "After hosting a number of highly successful previews of Open A.I.R., we are pleased to announce the first full season of concerts," says Gotham vice president of marketing and operations Katherine Sabroff. "We are excited to see the response from Gotham's tenants and the musicians alike. It is an amazing experience to hear great music played on Atlas' Sky Terrace against the iconic backdrop of the New York City skyline, and it's also a continuation of our pursuit to bring the perfect blend of residential and experiential living to our residents."

Though staged on the Atlas rooftop, Open A.I.R. is open to all 1,150 residents of Gotham's luxury portfolio, which also includes the Nicole at 400 West 55th Street and New Gotham on West 43rd Street, the home for contestants of BravoTV's reality TV hit, Project Runway.

Editor's note: MFE senior editor Chris Wood's "Quick & Quirky" column will return in the next newsletter. Stay tuned.