Compared to deluxe open kitchens or spacious walk-in closets, floors may not sound like the most glamorous design feature. But experts are quick to point out that flooring can transform a room.

With a large amount of exposed surface area, a beautiful floor can have a big effect—and so can one that’s rundown or clashes with the rest of the space. In fact, updating your floors can bring major ROI by giving apartments a more upscale appearance.

In addition to the floors in individual units, don’t forget to consider the floors in your leasing office or the building’s lobby. These are usually the first rooms that potential residents encounter, so make a good impression with thoughtful design from top to bottom.

No matter what your aesthetic, these five new flooring products provide something for everyone.

With patterns inspired by cathedrals of the Italian Renaissance, Artistic Tile’s new Duomo line is perfect for the luxury building owner looking to make a statement. Duomo field tiles come in 8-by-4-foot slabs and feature a waterjet mosaic pattern; medallion tiles are available in 36-, 48-, and 60-inch diameters. The tiles come in three stocked colorways, or for a unique custom appearance, buyers can choose which marbles and stones to include. The tile can also be used as a wall cladding, or as flooring in bathrooms and showers.

Bring a bit of the outdoors in with rich hardwood flooring that gives rooms a warm yet sophisticated feel. Architectural Systems’ Mountain Lodge hardwood line offers Hickory pre-finished engineered wood in six natural tones. Planks are 5 inches wide and 12-42 inches long. The product is also a fitting choice for communities that pride themselves on being environmentally-conscious; the sustainable hardwood is GreenGuard Gold Certified, Cradle to Cradle Silver certified and complies with the NWFA’s Responsible Procurement Program.


New product lines from Daltile combine the versatility and durability of tile with the appearance of hardwood. Season Wood comes in distinctive extra-large planks, with field tiles measuring 48 inches long and 6-, 8-, 12-, and 24-inch widths, and in five colorways. Acacia Valley uses 6- or 9-by-36-inch tiles to give a more natural visual of the high-end wood. The collections also includes bullnose and cove base trim. Since they are made of porcelain, the tiles can be used not only for floors, but also for walls, countertops, and even pool linings.

Maximum resolution 3-D printing was the difference-maker for Ragno USA's Kenilworth line of glazed porcelain tile, used to incorporate marble veining with smooth sandstone and light-reflective grains to create a unique sense of depth. The tiles come in wide 12-by-24-inch planks and 13-by-13 and 20-by-20-inch squares, with 2-by-2-inch mosaic accent squares and coordinating trim also available. The color palette includes shades of beige, charcoal, grey, and walnut. The eco-friendly product is made with 21 percent recycled content and no VOCs, and is also suitable for wall tile or exterior horizontal surfaces.


With Tarkett’s new textured finishes that provide the appearance of brushed aluminum, hand-troweled concrete and hand-tooled leather, rubber flooring can be stylish as well as practical. The realistic textures were created through complex etchings created from hand-drawn files to give the tiles a rich, authentic finish. Available in both 12-by-12-inch and 24-by-24-inch sizes, the new options maintain a modern appearance while remaining durable and low-maintenance. The material also provides slip resistance, shock absorption and natural acoustic properties.