THE PROPERTY on which Tortuga Pointe sits in the Carillon neighborhood of St. Petersburg, Fla., had been through a number of proposed uses over the years— uses that received negative community reactions. The neighbors had concerns about increases in traffic and crime, but after numerous meetings, the developers found a way past those concerns—good design.

Designed by Dallas-based Humphreys & Partners Architects, the design caters to several demographic segments, including young professionals in the Carillon office submarket, empty-nesters and retirees, as well as the local community. Tortuga Pointe’s visual appeal stems from its whitewashed parapet walls, plentiful shutter and bracket detailing, and colorful pots and planters. The property features lush grounds, a courtyard, and a resort-style pool area.

While they don’t include retail shops, the amenities, such as a fitness center and clubroom, are arranged along the project’s boulevard entry to mimic the feeling of first-floor retail. “It’s a West Indies, resort-style project," says Mark Humphreys, CEO of the company. “We like that look."

Inside, the design could be a sign of things to come. It employs Humphreys & Partners’ “e-Urban” concept, which arranges units around intimate elevator lobbies rather than long corridors. Humphreys says the approach creates more rentable area and allows greater density. Tortuga has 32 units per acre.

“It feels more exclusive,” Humphreys says. “It feels nicer than getting off the elevator and seeing a 180-foot hallway."

Humphreys aimed for hospitality-style features within the units, with solid- surface counters, stainless steel appliances, subway-tile accents, and crisp white molding and beadboard details to reinforce the coastal aesthetic. The hotel experience is also the theme of the amenity package, with a full spa, concierge services, 24-hour fitness, Wi-Ficafé and business center, Olympic-length pool, cabana, and urban vegetable garden.