A ceremony honoring the 10 winners of the Multifamily Executive Award competition was held Oct. 28, 2002 at the Venetian Resort Hotel Casino in Las Vegas. Awards were given in seven categories; Marketing and Advertising, Community Service, Best Reuse of Land, Best Use of Technology, Project of the Year – which includes Affordable, Market-Rate, Niche Market, and Resort/Luxury Housing – Builder of the Year, and Executive of the Year.
The 2002 call for entries resulted in a tremendous amount of quality nominations, which made it very difficult for the selection committee to choose. However, the winners are truly deserving, as they represent the best in multifamily design and management. From philanthropic efforts that reach out to the community to the redevelopment of a brownfield site, the winners' extra efforts make their projects and companies stand out.
Simpson Housing Solutions LLC's advertising campaign showed a carefully planned and comprehensive branding strategy. The company has a two-prong corporate advertising and marketing campaign for its acquisitions and development divisions, which operate independently. And, while the campaigns integrate visually, their themes are unique to their constituencies.
However, the corporate focus of both campaigns is the same – to identify Simpson Housing Solutions as a company that celebrates excellence in the affordable housing industry. The ads showed a unique and creative approach to presenting the positive side of affordable housing. In addition, the combination of original photography and targeted copy shows how much the company enjoys being involved in this niche.
Associated Estates Realty Corp. takes an active role in the community through its Associated Estates Cares (AEC) program. The program moves beyond traditional corporate philanthropy to corporate social investing.