The pressure was on for Paces Properties and Trammell Crow Residential. The Atlanta-based development firms were given the opportunity to build the first high-rise community in Atlanta’s scenic Piedmont Park in 20 years. The result: The 22-story condo, dubbed Luxe, which boasts a vertical, cylindrical glass element that offers residents an unforgettable view.
“We really had the opportunity to give the residents a great view of the park,” says architect Jeff Smith of Atlanta-based Niles Bolton Associates. “If you are standing in the living room, you have 210 degrees of view starting directly to the east to Piedmont Park and sweeping to Midtown Atlanta.”
That glass element was the one constant in the design, which changed throughout the planning process, Smith says. The neighboring buildings ultimately led to Luxe’s contemporary look. “There is a nice mixture in the area of different styles of buildings,” Smith adds. “There is something about the group of buildings that is very pleasant so we wanted to plug into that.”
Inside, Luxe offers 112 one- to three-bedroom units priced from $249,000 to $700,000 and five penthouses priced at $1 million. About 30 percent of the homes were sold before construction. The developers credit Luxe’s success to offering a variety of interior design options and amenities. They had faith that if presented with the right project, the buyers would come.
“Giving the buyers flexibility in today’s market is very important,” says Pat Wilson, a partner at Trammell Crow. “And you have got to stick with your deadlines if the buyers haven’t stepped up. You can’t let it hinder construction. It is a delicate balance to know when to pull the trigger.”