Brian Buckley

Despite the struggling real estate market, a sleek, mixed-use glass tower in New York City is becoming a hot destination, thanks to a prime location and an innovative, luxury design. Since opening just five months ago, 70 percent of the 301 apartments at the Beatrice have been leased.

Evan Stein, president of New York-based J.D. Carlisle Development Corp., expects the remaining 30 percent of his firm’s studio, one-, two-, and three-bedroom apartments to be rented by the spring. Stein, who named the building for his late grandmother, credits the building’s success to several factors: A North Chelsea location at 105 West 29th St., just a block from major subway lines; the lot size, which permitted a 54-story design featuring spectacular views of the East and Hudson rivers as well as Central Park; and New York-based architect Philip Koether’s novel design, which places apartments at floors 26 to 53 for the best views.

“We decided that apartments that were 300 feet in the air—and higher—would be a more unique arrangement,” Stein says.

Philip Koether Architects’ design focuses on a mix of exterior views, an interior coolness inspired by technology, and glamorous 1930s materials. Glass walls run from floor to ceiling to maintain unobstructed sight lines. Plus, the 450- to 2,500-square-foot units offer high ceilings with many boasting open, loft-style floor plans. A palette of whites, blues, and grays reflects the sky and water outside. Monthly rents range from $2,750 to a whopping $23,000—this includes a one-month concession.

A 54th floor, 6,300-square-foot Cloud Lounge features a billiards table, screening room, private dining room, catering kitchen, and an outdoor terrace stretching nearly the length of a New York City block. Renters also have access to a private fitness center and garage. Additionally, the tower features a four-star, 292-room luxury Eventi hotel on the first 23 floors, as well as two street-level restaurants and a few planned shops.