Tampa, Fla.–based Robbins Electra has added a new member to its executive team. Rachel Miller Palmer has been named executive vice president of operations and will be responsible for strategic planning and property management for Robbins Electra’s portfolio of 70 multifamily communities, which includes more than 23,000 apartment units.

Rachel Miller Palmer
Rachel Miller Palmer

Previously, Palmer served as director of operations for Invitation Homes, the largest U.S. home rental company, also in Tampa. In that role, she was responsible for the implementation of comprehensive programs, initiatives, and strategies throughout her assigned portfolio, as well as the overall portfolio performance of marketing, pricing, and financial strategies.

“Rachel brings a new dynamic and vision to Robbins Electra that will promote resident satisfaction and retention across all of our properties, and drive leasing to new levels,” said Joe Lubeck, CEO and co-manager of Robbins Electra, in a statement. “Her experience with management in local markets offers new insight and vision that are ahead of the curve in property management guidance and expansion.”

In her career, Palmer has overseen more than 3,000 units for Class B and C properties in Florida, as well as multimillion-dollar renovations. In a release, Robbins Electra cites her “wealth of experience in employee administration and supervision, having managed over 100 on-site employees and establishing effective communications between team members, residents, and vendors.”

Palmer served on the board of directors for the Bay Area Apartment Association in Tampa. She is also licensed as a sales associate by the Florida Department of Business and Professional Regulation, and is a Certified Apartment Portfolio Supervisor.

At Robbins Electra, Palmer will report to COO Kristi King.