Commentary

Are They Customers or Commodities? Man vs. Revman Part 2
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Are They Customers or Commodities? Man vs. Revman Part 2

If you trade renters like day-traders flip stocks, then what you're really pricing... Read more

Lead Tracking and SEO: What You Don't Know Can Hurt You
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Lead Tracking and SEO: What You Don't Know Can Hurt You

Lead tracking numbers help determine marketing ROI, but they can also be your... Read more

On Optimism, Upturns, and Lucky Breaks
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On Optimism, Upturns, and Lucky Breaks

Optimism is most needed in times of despair; pessimism, in times of triumph. Read more

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The Father of Disruption The Father of Disruption

What disruptive innovation could do for the multifamily industry if companies prepare to adapt. Read more

Editorial: Renters by Choice? Yeah, Right
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Editorial: Renters by Choice? Yeah, Right

The next time you talk about Millennials being "renters by choice," look in the... Read more

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Sales of Newly Built Apartments Hint at Speed of Cycle Maturity Sales of Newly Built Apartments Hint at Speed of Cycle Maturity

Price per unit in primary markets is decelerating more quickly than in secondary markets. Read more

Buyer Beware: Due Diligence Do's and Don'ts
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Buyer Beware: Due Diligence Do's and Don'ts

Inadequate property inspections can lead to serious, and costly, repairs after the... Read more

Rehab ROI: Do the Math
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Rehab ROI: Do the Math

Operators don’t always account for a renovation’s life span in their investment... Read more

Multifamily Mystery Shopping Part 2: The Flood
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Multifamily Mystery Shopping Part 2: The Flood

A lesson in what not to do when dealing with renters during a natural disaster. Read more

Renting “Preferred” Theory a Fallacy
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Renting “Preferred” Theory a Fallacy

What's driving the current boom in apartment demand? It's not that recession-weary... Read more

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