Commentary

Pay-to-Play Ground: Why Most Industry Conferences Suck
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Pay-to-Play Ground: Why Most Industry Conferences Suck

Unlike the competition, the MFE Conference picks its speakers based on what they... Read more

Truth in Advertising: Consumer Psychology and Baby Boomers
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Truth in Advertising: Consumer Psychology and Baby Boomers

You don't sell the steak, you sell the sizzle. But in the apartment world,... Read more

Tags: Marketing
Supply vs. ROI: The Pipeline for CBDs, Suburbs, and Premier Areas in Between
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Supply vs. ROI: The Pipeline for CBDs, Suburbs, and Premier Areas in Between

In this guest commentary, CoStar economist Luis Mejia looks at the pace of... Read more

What Renters (Really) Want, or Man vs. Revman Part 3
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What Renters (Really) Want, or Man vs. Revman Part 3

As my mom still likes to say when she offers me unasked-for advice—I do it out of... Read more

Boomer Housing: One Size Does Not Fit All
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Boomer Housing: One Size Does Not Fit All

In this contributed commentary, KTGY's Manny Gonzalez looks at how designing for... Read more

Are They Customers or Commodities? Man vs. Revman Part 2
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Are They Customers or Commodities? Man vs. Revman Part 2

If you trade renters like day-traders flip stocks, then what you're really pricing... Read more

Lead Tracking and SEO: What You Don't Know Can Hurt You
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Lead Tracking and SEO: What You Don't Know Can Hurt You

Lead tracking numbers help determine marketing ROI, but they can also be your... Read more

On Optimism, Upturns, and Lucky Breaks
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On Optimism, Upturns, and Lucky Breaks

Optimism is most needed in times of despair; pessimism, in times of triumph. Read more

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The Father of Disruption The Father of Disruption

What disruptive innovation could do for the multifamily industry if companies prepare to adapt. Read more

Editorial: Renters by Choice? Yeah, Right
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Editorial: Renters by Choice? Yeah, Right

The next time you talk about Millennials being "renters by choice," look in the... Read more

Tags: Demographics
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