While still in the minority, the number of renters who currently carry renter's insurance may surprise you. According to “What Renters Want”—an online survey of 1,500 active renters across the country conducted by Apartments.com—42.5 percent of apartment residents have a policy in hand. Additionally, of the renters surveyed, only 18.8 percent expressed an inclination to not rent at a property that requires renter's insurance.

According to Maureen Boyle, Apartments.com's director of marketing, the results underscore continued opportunities for multifamily owners and property managers to offer some type of policy protection at their communities. “While it's surprising to see that many more residents are carrying renter's insurance, it is still shocking to see how many people are still ‘have-nots',” Boyle says. “I definitely think the management companies could do more to promote the importance of it, or at least help to educate residents. Many people do not realize the importance of it until you begin to ask questions.”

Indeed, among the have-nots responding to the survey, 24 percent said they didn't even know that renter's insurance existed.