Lindsay Machak is an associate editor in the Residential Construction Group. She has past experience working as a reporter covering crime and business in various cities across the country after graduating from Michigan State University. Connect with her on Twitter @LMachak.
Albert Berriz and his team at Ann Arbor, Mich.-based McKinley came up with a new branding initiative to target affluent, baby boomer women in the Tampa Bay area. The new concept includes two lifestyle brands, McKinley Beach and McKinley Hyde Park.